More and more companies are shifting their marketing efforts from general to personal. With customers being bombarded by so many marketing and content, the pressure on brands to retain customers and capture new ones is building up by the minute. This is the reason businesses are making their messages more personal—to establish a deep and direct connection with their customers, and ultimately, to achieve a long-term business relationships with them.
Unfortunately, many companies are still stumbling and fumbling with their personalization efforts. Some are even not utilizing it, despite knowing that it can improve customer engagement. According to some sources, as much as 80 percent of marketers are still not personalizing their marketing strategies. Read more from this article: http://bit.ly/2vOBKpJ
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